blackpink-newjeans-spotify-analysis

BlackPink vs NewJeans: Spotify Data Analysis

A data-driven comparison of BlackPink and NewJeans using Spotify API to see who performs better on the streaming platform.

Key Findings

NewJeans dominates Spotify performance:

• NewJeans: 77.6 average popularity (9 super hits ≥75)
• BLACKPINK: 68.2 average popularity (0 super hits)
• Advantage: +9.4 points (+13.8%) for NewJeans

Live Dashboard

Check out the interactive dashboard with detailed charts and analysis!

Quick Stats

Metric	BLACKPINK	NewJeans	Winner
Average Popularity	68.2	77.6	🏆 NewJeans
Super Hits (≥75)	0	9	🏆 NewJeans
Average Duration	3.26 min	2.97 min	🏆 NewJeans
Hit Rate	0%	90%	🏆 NewJeans

Main Insight

NewJeans’ shorter song format (2.97 min avg) is perfectly optimized for streaming platforms, achieving 90% hit rate vs BLACKPINK’s 0%. This shows how 4th gen groups are adapting to the streaming era.

Tech Stack

Component	Technologies
Data Collection	Spotify Web API, Spotify
Data Processing	Pandas, NumPy
Machine Learning	Scikit-learn (KMeans, PCA, t-SNE, Random Forest)
Statistical Analysis	StandardScaler, Train-Test Split
Visualization	Matplotlib, Seaborn, Plotly (Express & Graph Objects)
Interactive Dashboard	Chart.js, HTML/CSS/JavaScript
Model Persistence	Pickle

📁 Files

• spotify_data_collector.py - Spotify API data collection
• advanced_spotify_analysis.py - Main analysis script
• nj_vs_bp_dashboard.html - Interactive dashboard
• Various CSV data files with track information

Data Sources

• 20 tracks total (10 per group)
• Spotify popularity scores (0-100)
• Track duration and performance metrics
• Analysis period: 2020-2025

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TL;DR: As of August 2025, NewJeans beats BLACKPINK on Spotify with better optimized tracks for the streaming era. Data shows shorter songs = higher engagement.